The Kings Secret ~ Logo Design

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This customer received 139 logo designs from 66 designers. They chose this logo design from JoanOsborne as the winning design.
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Logo Design Brief
We need a logo for our new venture. We are a wine export business based in Australia who sell to the Chinese market. Our product is a wine pack that is selected to meet the buyers tastes from smaller boutique wineries in popular growing regions across Australia. Each bottle will be hand purchased and presented with information about the winery and the specialist who made the purchase on their behalf. The brand should feel exclusive and personal. A play on the royal connotation of King in the name could work, e.g. royal seal, but we would like to avoid anything 'gimmicky'. Open to colour usage and ideally it could be something that can be easily flipped for usage in monotone also.
Logo Text
The Kings Secret
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A motif to accompany text. Also some colour would be great but please avoid mid tone blue.
Should not have
- we have seen too many crowns, unless you have a really great idea with a crown please don't submit