Leave your Handprint! Logo for National Sales meeting
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This customer received 72 logo designs from 33 designers. They chose this logo design from R.R as the winning design.
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Logo Design Brief
Procter and Gamble Fabric Care (makers of Tide, Gain, Downy, Bounce) need a logo design for our national sales meeting - an annual gathering of our sales people from around the country. It is a time to celebrate, reflect, and renew our commitment to growing brands that make a difference in the lives of consumers. Our theme this year is Leave your Hand Print. Millions of people walk over the Hollywood stars on the walk of fame, and literally beneath the surface are he hand prints of the celebrities. This is poetic - some of these celebs have gone through incredible trials and needed hard work/perseverance to make it in the industry, but you don't see that on the surface. As the logo will go everywhere, we need a version that can read as small as 1"x1" (documents) and a version for movie screen size presentations (huge!).
Target Market(s)
300 corporate Sales people
Logo Text
P&G Fabric Care; National Sales Meeting 2018; Leave your Hand Print (see attached brief)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- P&G; Fabric Care; Leave your Hand Print; National Sales Meeting 2018; versions that works in small format or huge
Nice to have
- Needs to be professional/corproate
Should not have
- nudity, hand prints that look like child hand painting/prints (like from art class)