Blackdog Bar and Grill - need logo

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This customer received 122 logo designs from 54 designers. They chose this logo design from Raga Design as the winning design.
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Logo Design Brief
Need a logo for a new high end Bar and Grill. Bar interior design is somewhat industrial - polished concrete/re-claimed wood. Logo should denote seriousness, not whimsy or silliness. (German Shepard versus poodle type thing.) Logo should impart a feeling of higher end - a more expensive place. Easily readable from the street. Horizontal logo versus round.
Target Market(s)
Comfortably middle-class willing to spend more for high quality beers and food. Male. Mid 30's to mid-60's.
Industry/Entity Type
Restaurant
Logo Text
Blackdog Bar & Grill
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be easily readable font. Rectangle shape for outside sign. Horizontal sign needed like the attached images.
Nice to have
- Dog silhouette worked into the design some how. Or dog's head. Or? Shouldn't take over the logo, though. An interesting font that isn't over the top would be good.
Should not have
- Any dog in the logo should be small enough or incorporated enough so that from the street it's clear that it's a bar and grill and not a dog grooming business! Shouldn't be a script font.