• US$300

• 109 designs

• 35 designers

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Logo Design Brief

We need a logo for a new Fitness Club based in Dubai in the United Arab Emirates.

The Fitness club will be one of the biggest and most exclusive in the city.

Set over two floors it will have cutting edge facilities and machines.

The name of the fitness club is Fitness HQ.

We would like the logo to reflect the values of the club which are:
Fitness
Health
Athletic Strength
Empowerment


The logo should incorporate:
* - ability to make it a circular/emblem logo for use on t-shirts and caps
* - Focus on the HQ, we have other facilities which we would like to share elements of this logo, their names will also be based around HQ, so the HQ should be the centre of the logo.

VERY IMPORTANT - Please read this to try to get some background
With gyms, the membership is generally broken down into two groups:
20% - hard core fitness enthusiasts - typically these guys are all ripped, very fit and know what they are doing in the gym with 5-10yrs experience. They value things like strength, muscles, heavy weight training, intense workouts.

80% - uninitiated atheletes - these are the guys who want to become like the group above - they ASPIRE to be like them, but they also can be intimidated by them at the beginning.

We need our logo to appeal to the bottom group by using elements that appeal to the top group.

Target Market(s)

18-40 year old
fitness enthusiasts
cross fit enthusiasts
spinning/zumba enthusiasts

Industry/Entity Type

Fitness

Logo Text

Fitness HQ

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• our club (machines, paint on the walls etc) COLORS are RED BLACK AND WHITE, please limit the colors on the logo to these

Should not have

• any feminine colors
  any popular or commonly used fonts
  NO STEROID/WEIGHT TRAINING elements in the logo (eg a muscular man lifting a weight)