Reputable Australian IT Company - Minor Rebrand
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This customer received 197 logo designs from 94 designers. They chose this logo design from MKR as the winning design.
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We are an established and reputable IT company based in Melbourne, Australia, looking at a minor rebrand.
We are hoping to refresh our existing logo and make it more simplistic, bold and timeless.
Our mission statement is as follows: Honourable experts giving complete business IT care from one family member to another
Our Vision: PROVIDE CARE AND CONNECTION FOR THE GOOD OF OUR CORPORATE FAMILY, PARTNERS & COMMUNITY
Our Purpose: to build better lives
Story: Family migrated from Laos to Australia for a better life. Organically grew business through not-for-profit work and unrivalled caring service. For Melbourne SMEs, Techware is the best, managed services partner, specialising in security, that designs unique tech solutions to prevent business disruption and facilitate business growth - serving top international corporations and local charities alike.
Our existing logo carries great reputation and many years of goodwill – ideally, the new version would resemble the old to some extent.
We like the idea of having our logo incorporated an icon as well as our name although if these were to be integrated together it could also potentially work.
Another aspect we like is the large square and small square that makes up the current icon as our brand has grown to be associated with this.
Our colour palette is below: primary colour is teal, then secondary is turquoise and yellow is a highlight option.
#107564
#64ccc1
#dfb24a
#ffffff
#cdcdcd
(attached is the current logo with and without text and the mood board of colours that represent our brand)
Target Market(s)
Chief information officers, General Mangers
Industry/Entity Type
It Company
Logo Text
Techware
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Integration with old logo