Logo and product label to launch first product in herbal apothecary range

Want to win a job like this?
This customer received 143 logo designs from 52 designers. They chose this logo design from Yaradan as the winning design.
Join for free Find Design JobsLogo Design Brief
2 elements:
We need a logo for MEO and a label for our first product.
The range is positioned between medical and 'natural'. The ingredients are entirely natural ad organic BUT the process of product research and development has been scientific. Please see attached word doc for full brief.
Updates
Designs not what we want.
Gathering more feedback
Target Market(s)
95% + women, interested in natural health - with disposable income, (not a budget product), antibacterial properties good for skin and also infections on children/family, so suitable for women who live a healthy lifestyle and place value on safe, effective therapies for self and family.
Logo Text
M.E.O. My Everyday Organic (see attached PDF for label text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- see attached Word doc
- Please see brief for notes on colour
Nice to have
- see attached Word doc
Should not have
- pastels - colours that are too dreamy/light/
- *Just edited to add*
- Seeing a lot of cold colours in designs - eg. greens and blues.
- We don't want blue - it feels a bit tooo clinical.
- We would like to see warmer colours, earthy,
- I have now selected two colours from the very basic colour wheel below,
- BUT they are not exactly right.
- I would like to see a version with: Black, White and Red Ochre.