Online running coaching business logo
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This customer received 106 logo designs from 45 designers. They chose this logo design from Orphanage_Helping99 as the winning design.
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Logo Design Brief
I need a logo design for a new online business called Aim Train Achieve. The business delivers fully personalised running training programs for amateur athletes (both men and women) who want to push beyond their comfort zone and achieve their fitness goals.
I would like the logo to be simple and dynamic. The final design should communicate the themes of running outdoors (e.g. mountains), strength and ambition. However I don't just want a classic running logo with a runner's profile on it, I want the logo to be original and a bit more abstract (see example of logos I like in uploaded files).
I would like the colours of the logo to be turquoise and dark grey (see uploaded file with suggested colours). The text (underneath the logo) should be in dark grey.
Target Market(s)
Amateur runners (both men and women), age 28 - 44
Logo Text
I want the text to be underneath the logo (not within the logo). Underneath the logo I want 2 lines of text. Line 1 should display: AIM TRAIN ACHIEVE. Line 2 should display: running coaching. Note that Line 1 is in capitals and Line 2 not in capitals.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo on top, text underneath (Line 1: AIM TRAIN ACHIEVE, Line 2: running coaching).
- Original, abstract, dynamic, simple design. Must convey the theme of running outdoors.
Nice to have
- I like logos that are circular (see examples attached).
Should not have
- No text inside the logo.