• C$110

• 33 designs

• 9 designers

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T-shirt Design Brief

----UPDATED----
We've gotten more specific with what we want:

-Front of t-shirt should display a message that says "I GIVE A SHIRT ABOUT THE PLANET". The idea is to play with typography and/or colors so that the R in SHIRT is less visible at first look, suggesting that it says "SHIT". Use of words is mandatory and an image that goes well with the message would be good too, though not required. The front should also display our brand somewhere, though not as prominently as the main message.

-On the right sleeve of the shirt we want an image/message indicating that One Shirt protects Two Acres (or One Hectare) of rainforest.

We are looking for something with a punch, that people will be proud to wear and that makes people look twice at the shirt.

Thank you!
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We are an organization promoting the conservation of the environment (www.legatumplanet.com) and we are introducing clothing into our products as a way to improve sales and therefore the funds we can use towards conservation.

We would like your help in designing T-shirts for adult men and women and are looking for the designs to be printed on the front and back.

For every t-shirt sold we will purchase and protect 1 hectare (2.5 acres) of rainforest and this is a message we'd like to include on our t-shirts in some way.

Some requirements:
-The design should be printer friendly for the t shirt
-Ideally suited to a variety of base t-shirt colors (white, black, green, blue)
-Must display our name, Legatum Planet, or website, legatumplanet.com
-Printing can be done front, back or both
-Must be a very attractive design, eye-catching and something people would be proud to wear
-Design should play with or hint at the idea that the t-shirt contributed to the protection of 2.5 acres/1 hectare/10,000 square meters of rainforest.

Beyond this, you have full artistic freedom to use graphics, text, some symbol etc.

In terms of deliverable, .png files would probably be best with high pixel counts (over 5,000 in each direction).

If we like your designs and they work well, we will continue down this road and look for variations and for ways to apply the design to other apparel.

Target Market(s)

Environmentally conscious adults, men and women, ages 18 to 55.

Our audience is mostly based in the US and UK.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• ----UPDATED----
• We've gotten more specific with what we want:
• -Front of t-shirt should display a message that says "I GIVE A SHIRT ABOUT THE PLANET". The idea is to play with typography and/or colors so that the R in SHIRT is less visible at first look, suggesting that it says "SHIT". Use of words is mandatory and an image that goes well with the message would be good too, though not required. The front should also display our brand somewhere, though not as prominently as the main message.
• -On the right sleeve of the shirt we want an image/message indicating that One Shirt protects Two Acres (or One Hectare) of rainforest.
• We are looking for something with a punch, that people will be proud to wear and that makes people look twice at the shirt.
• Thank you!
• --------------------
• Some requirements:
• -The design should be printer friendly for the t shirt
• -Ideally suited to a variety of base t-shirt colors (white, black, green, blue)
• -Must display our name, Legatum Planet, or website, legatumplanet.com
• -Printing can be done front, back or both
• -Must be a very attractive design, eye-catching and something people would be proud to wear
• -Design should play with or hint at the idea that the t-shirt contributed to the protection of 2.5 acres/1 hectare/10,000 square meters of rainforest.