• US$150

• 130 designs

• 49 designers

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Logo Design Brief

I need a logo for my non-profit, FoodingForward. FoodingForward is a food brokerage firm that connects people who need food with food. The basis of the company is to pickup what would be wasted food and bring the food to shelters. The company focuses on smaller businesses that have food waste like restaurants and hotels. FoodingForward also connects people/organizations looking for food with businesses that have food, so it's not focused solely on shelters.

Target Market(s)

Restaurants, hotels, food companies

Industry/Entity Type

Non Profit

Logo Text

FoodingForward

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I want an arrow to be featured somewhere in the design. Initially I wanted the small line on the "F" for both "Fooding" and "Forward" to have an arrow shape with the arrow pointing out, but I'm open to other ways to feature the arrow.

Nice to have

• I want it the logo to be simple but bold. This is a food non-profit so I would like it to be playful, but not overly so. I want the "F"'s to be the main star of the logo.

Should not have

• I'm trying not to include specific food items in the design as to not mislead people that I'm able to donate certain items. The example sketches shown are just basic ideas and in no way need to be replicated or built upon if you want to go in a different direction.

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Files

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