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Waffle packs (for hard discounters)
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This customer received 48 packaging designs from 13 designers. They chose this packaging design from Thai Nguyen as the winning design.
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A$150
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48 designs
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13 designers
Packaging Design Brief
Waffle packs – Hard discounter – Design Brief - front panel only
We need a pack designed for our Brussels style waffles. The packs are retail packs for sale and distribution in supermarkets (hard discounters). The requirement is for a complete design for the front panel (5 varieties). The design could include a logo for the brand "Lady Jayne" or the look and stylised text could be the 'logo".
Brand name: LADY JAYNE, Lady Jayne, lady jayne
General:
• 8 Waffles in a clear foil pack (see attached)
• Most of the front view should be clear (show case the product)
• Design should work for all varieties from the dark chocolate, chocolate coated waffles to lighter fresh (plain) waffles
• Should look delicious/edible, but have some of the look and feel of a hard discounter (Lidl, Aldi,..) label. Hard discount can have the kook of luxury/quality, not just cheap and cheerful. (see sample label/pack attached of hard discounter own brand)
• Could be ~3 or 4 colours spot. Gold could be a possible colour
• Colours will include white (white will be minimum foundation behind all print) and black (or dark brown)
• Ideally change of variety will be changed in one colour only (most likely the black). All other colours being come to the design of all varieties
• Dielines (see attached) front panel 140mm (w) x 180 mm (h)
Varieties:
5 – “Brussels Style Waffles”
• Fresh Egg Waffles or Brussels Style Fresh Egg Waffles
• Cinnamon Waffles or ……
• Chocolate Waffles or ……
• Choc Topped Waffles or ……
• Lamington Waffles or ……
Other text on front panel:
• No Artificial Colours
• No Preservatives
• Made with Fresh Eggs
• 165g
• 8 waffles or 8 WAFFLES or 8 Waffles
• Optional creative text: e.g. Perfect any time of day….breakfast, snacks, dessert….
Barcode on the front (see spec. attached):
Updates
Note: on the pack. The seams/join run down the sides (left and right), not top and bottom as shown in one of my pictures.
Added Monday, July 16, 2018
Need extra days to review
Industry/Entity Type
Food Production
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- The waffle packs in Photos (19),zip are just to show the real product in a pack. With real product and showing the joins/seams are on the sides. These packs are not the design brief.
