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Lettermark logo for home air quality testing.
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This customer received 100 logo designs from 19 designers. They chose this logo design from Esolbiz as the winning design.
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US$200
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100 designs
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19 designers
Logo Design Brief
New small company in Iowa, called Iowa Home Air Audit. Need product identity. Logo needed for website, business cards, stationary, etc. Would like tcolors to be dark green with orange and/or yellow and/or red. I also like silver/chrome detailing, but this is not necessary. This will be a lettermark style logo and will have the letters HAA arranged on it (Home Air Audit), The 3 letters HAA can be positioned in any way or in any arrangement, with any style or font. It would be nice for the letters to be designed to evoke the work the company does. (Perhaps one of the letter A's could resemble a house.) Please use your creativity to work in imaging that evokes air, environment, health, cleanliness, or energy-savings. The company's work is to test a homeowner's furnace/AC (HVAC) system for efficiency. We provide the results to the homeowner's gas/electric utility company and if it passes, the utility company gives a rebate to the homeowner (or to the HVAC contractor if the system is new). Iowa Home Air Audit will soon also get into testing homes for radon gas (a big concern in iowa), and perhaps testing for mold and other air quality issues later. Thank you!
Updates
December 29: The brief was updated today December 29 at 3 PM U.S. central standard time (GMT +6 hrs). Please read the brief. If you read the updated brief, you may disregard my message posted on Dec 27.
Added Sunday, December 29, 2013
Project Deadline Extended
Reason: There are a few of you who are working on revisions and need more time. Furthermore, this project came up during the Christmas holidays when many designers are off work and busy with family (and it addition there was the weekend). However, coming up this week is also the New Year holiday in which most people will also be off work for at least 1 day. So, I have extended the deadline for all submissions by 7 days, from Tuesday Dec 31 to Tuesday, Jan 7. Also, the brief has been updated, so please read it. Thanks.
Added Monday, December 30, 2013
Project Deadline Extended
Reason: The deadline has been extended for two reasons: 1) I have selected a few designs that I have sent to colleagues for their input. Once I get their input, I will either select a winner or ask the designer for changes based on the input of my colleagues. 2) A couple of designers have submitted good designs, but they are in the process of making revisions, so I have not been able to send these out to my colleagues for input. If you are in this second category (I have asked you for changes but you have not provided them yet), you need to get your changes done very soon so that your design can be considered by my colleagues. Thank you.
Added Tuesday, January 07, 2014
Target Market(s)
Homeowners, typically young to middle-aged with children, who take good care of their home.
Industry/Entity Type
Contractor
Logo Text
"HAA" prominent, with "Iowa Home Air Audit" positioned below, or positioned otherwise as the design may allow.
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must include "HAA" and "Iowa Home Air Audit" (see brief). Although this is a lettermark style of logo, be sure to be creative. Do NOT confine yourself strictly to the letters and words.
Nice to have
- Try to use design elements that evoke or resemble: house, air, environment, health, energy, or the type of work done by Iowa Home Air Audit (see brief). Colors should be, but do not have to be, dark green with orange, red and/or yellow.
Should not have
- No predefined shape (emblem logo) such as a button, shield, badge or banner. Be creative!