• US$120

• 66 designs

• 22 designers

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Logo Design Brief

We're a team of backpack reviewers called Pangolins with Packs (pangolinswithpacks.com). We test and write comprehensive backpack reviews with a focus on crowdfunded and designer backpacks for a variety of purposes (everyday carry, travel, outdoors, office).

We chose a pangolin to help raise awareness of this endangered animal.

We'd like a logo that incorporates a pangolin wearing a backpack that is clean and somewhat minimal (black and white, smooth lines, simple detail). Clever ways to integrate with our name "Pangolins with Packs" is also desired if possible, but not required. Since pangolins walk on their hind legs, carry their babies on their back, we'd also like to see designs that incorporate elements of their cute postures :)

We've attached our current logo and banner we use for our website, but it's obviously super rough and the only element we'd like to retain is the black/white nature and sans-serif look.

Reference links about pangolins:
http://www.pbs.org/wnet/nature/group/mammals/pangolin/
http://www.pbs.org/wnet/nature/worlds-wanted-animal-full-episode/16258/

Target Market(s)

gear heads, travelers, everyday carry enthusiasts, geeks

Logo Text

Pangolins with Packs (doesn't have to be integral to the logo, but should work well with the text juxtaposed around it)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - pangolin
• - backpack

Nice to have

• - pangolin behavior/posture (e.g. walking upright, curled in a ball)
• - multiple pangolins? (e.g. baby and its mother)

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