• US$300

• 197 designs

• 78 designers

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Logo Design Brief

An existing website is being rebranded with a new name - "Inclusion Rules". A new logo is needed for the new brand. Details about the existing business can be seen at www.paulakluth.com. Dr. Paula Kluth is an author and independent consultant working in the education field. She provides training services for teachers. The focus of her works is on inclusive schooling, which means teaching all kids - with and without disabilities - together in the same classroom. Dr. Kluth provides strategies and ideas that teachers can use in the classroom.

Paula works with educators who teach classes from kindergarten to grade 12, so I do not want a design that is too-childlike or juvenile. However, using a ruler as a literal interpretation of the name should be considered. Paula's name should be less prominent than the text for "inclusion rules" (see the logo at differentiationdaily.com as a reference). Including a caricature of Paula in the logo could be considered but is not required.

The following are adjectives may be helpful in guiding the logo design: whimsical, clean, unique/original, * hand-drawn or hand-drawn appearance *.

The new logo should not be similar to the existing logo. Something entirely new is needed.

Target Market(s)

Teachers, principals

Industry/Entity Type

Education

Logo Text

Paula Kluth's Inclusion Rules

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must have an image and text.

Nice to have

• A creative use of a ruler in the design or font. Hand-drawn or appearing to be hand-drawn.

Should not have

• SHOULD NOT resemble the existing design or colors. NO PENCILS or PENS or GRADUATION HATS