All-Pro Fleet Services Rebrand - Looking for color change and some creativity!
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This customer received 107 logo designs from 45 designers. They chose this logo design from AXE Design as the winning design.
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Logo Design Brief
We are rebranding the company. Tradition Blue and Green logo does not work with new building (red and gray) We are looking to keep some similarity but change the colors and be more impactful! We want to LOVE our logo. I am uploading the old logo, a idea for the new and color requirements. We need to be able to place on white red or gray background, Use on uniforms, marketing and more.
DK Burgundy
Pantone Uncoated 491C
7b3136 Hex
DK Grey
446c Pantone Uncoated
3e4545 Hex
Yellow
124C Pantone Uncoated
ffbc00 Hex
Target Market(s)
Fleet Managers in Southern Oregon - Trades
Industry/Entity Type
Truck Maintenance
Logo Text
All-Pro Fleet Services
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- I would like to keep my existing font
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors that work well with our new building - Some similarity to our existing logo - Please see the colors in the description
Nice to have
- I like converting the leaf to a road