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Sporting goods company needs box packaging design for new product
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This customer received 41 packaging designs from 8 designers. They chose this packaging design from Chaitanya S. as the winning design.
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A$120
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41 designs
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8 designers
Packaging Design Brief
We need a design for a large box that is to package one of our new cricket products. The product is called the TurfTop. It is a mat that is rolled over the top of a flat cricket practice wicket so that the bounce more truly resembles a turf wicket that is used during matches.
The design should indicate that the mat (4 metres x 1 metre) helps to make the ball bounce in a variable way once it hits the mat, rather than continuing straight through. See the pictures entitled "bounce" for more ideas.
We have enclosed some pictures of the mat itself.
The size of the box is 1025 mm x 325 mm x 325 mm. A template (dwg file and a PDF file) is included in the design files
The front of the box should be vibrant as it is the retail display side. The back should have room for explanatory text (provided in file called "copy for box"). The sides and ends of the box can be very simple - just company logo etc. Somewhere there should also be a bar code area, and recycled packaging symbol, a heavy item warning (20+ kg), and room for web address and facebook pages etc.
We have a logo for the company, Cricketing Edge, as well as for the product. These should be incorporated into the design.
Target Market(s)
Sporting clubs, schools, players and coaches. Mostly male, 15-35 years old.
Industry/Entity Type
Sporting Good
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
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