2-page insert to artglass Catalogue
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This customer received 7 catalogue designs from 3 designers. They chose this catalogue design from Embryonic as the winning design.
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We need a inner page design for our 2014 product catalogue. There are two pages to be work on- the first two pages you would see when you open the catalog. We manufacture functional glass art products. All our products were hand blowned using the traditional methods and techiques in our own factory.
Our products are artfully hand-crafted, and colorful in design. We take everyday items, and express it through our medium in a art+ function idea. So the purpose of these 2 pages is to share with the readers, the thoughts, philosphy, values, and anthenticity of craftmanship behind each product.
Here are some example websites that have a similar introduction. What these introduction sections in these websites in purpose is what we want these two pages to serve in our catalog. To give a sense of authenticity, to share with the history and craftmanship behind the products, highlight value and selling points of the medium.
http://www.preciosalighting.com/en/company.aspx
http://www.lucere.in/wp-content/uploads/2013/10/Iris%20Cristal_Contemporary%202013.pdf
Target Market(s)
lighting retailers, art product retailers, furniture store, interior designers.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The content of the two pages should include the 5 sections which show our cability, specialty and product charactors as below:
1. our creativity & experience (should show our creativity in our product design, the unique details of our design)
2. born in fire (our glass product were made through fire in very hight temprature fire oven)
3. function + art(this section shows that our produts are combinations of functional and artistic designing)
4. dancing in colors(this section should be colorful and cheerful)
5. tell your own story(for our wall art plates for wall decor designs)
Instruction:
A4 format.
1. The Instruction is in the Word file attached.
The intrduction shows which picsbelong to which content section. Please feel free to use the pictures creatively.
2. Product and setting pics attached.
3. Text content in the Word file.
Nice to have
- Room for short phases and brief descriptions for the five sections described above.
Should not have
- pictures other than our own product pics.