• US$300

• 196 designs

• 51 designers

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Logo Design Brief

Looking to build a brand off of our concept. We are a co-ed group fitness boot camp that includes personal training. The "U" stands for university with the double entendre of improving yourself daily through fitness. I really want this to be a brand, not just a logo. I like the idea of bold font to catch the eye. My intent in the long run as we franchise is to use area codes with the acronym of BUF overlayed (ie BUF 209 over each other on apparel, etc). I don't have a pre-determined color scheme, but I am partial to black or blue. The gym itself will be very modern industrial with a lot of metal, rivets, pipes, etc in addition to fitness equipment that will be all black

Target Market(s)

30-60 year old fit minded people with discretionary income. Fitness enthusiasts, spartan and cross fit athletes.

Industry/Entity Type

Fitness

Contact Information for Business Card

Would like to emboss the cards to make them pop. Maybe foil or something similar.

Logo Text

Better U Fitness

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The letter U prominent in the design. I am open to imagery used, but it must be attractive to both male and female customers.

Nice to have

• Logo that would be compatible with the building sign. It will be 2 ft by 8ft. Open to using logo on left and bold text on right.

Should not have

• Logos that are too busy...must be simple and bold

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