Traction The word Traction needs to be bold, masculine, expressive but yet simple and identifiabl
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This customer received 93 logo designs from 44 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
Re-launching my product. Initial product can be seen at www.sparemerescuetool.com New logo needs to magnify the "traction" element of the tool. The logo will be used to represent 2 similar products. Products are packaged together. Traction makes a statement that one can easily identify. Previous logo made a statement but did not tell a story. See attached file for previous logo.
Target Market(s)
Retail store sales. Logo needs to act like a cereal box and by dynamic
Logo Text
I want the simple word of Traction to be created so that the word itself tells the story. I am thinking of breaking the word up as TR ACTION I can use the TR to represent Tough Road in my marketing materials.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a simple story. The word traction can be broken in two i.e. tr action so that I can market my product with statements like Tough Road Conditions- Tough Road Actions etc.
Nice to have
- The word "traction" needs to be a "gripping" visual
Should not have
- congestion