UPDATED !! How it works/problem to benefit infographic for Shaving balm

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This customer received 13 graphic designs from 5 designers. They chose this graphic design from Cut and Glue as the winning design.

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Graphic Design Brief

I need a talented designer to design a “How it Works” infographic for my product to fit on one row/section of my webpage. I have created a two part mood board for your inspiration. So I need two separate infographics that can fit on a two column webpage section. Please use your creativity to get the message across. I have just simply cut out bits from other sites to give you an impression of what I want.


My product is a post-shave balm that helps prevent, treat and fix razor burn/irritation and shaving bumps/Ingrown hair. I want the infographic to demonstrate the various stages of use of the product. Going from highlighting the problem, applying the solution and finally the result and benefits. There are some great examples used in the acne prevention treatments world. All these are in the attached file

Part one "The Problem" emphasises the pain point, so use red colouring on the skin diagrams
Part two "The Solution" should emphasise the relief. So use soothing colouring on the skin diagrams

I need it all to be of a consistent style, also masculine looking.

Please let me know if you want any more details.

Kind regards

Steve

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Updates

I haven't received many designs for this project and would like a few more. There is one I like but i'm waiting for them to update based on my feedback.

Target Market(s)

Men who shave


Colors

Colors selected by the customer to be used in the logo design:

0255a3

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Needs to look masculine. So please reflect this in the colour scheme and look and feel. Need to clearly get across the pain point and the solution visually. So if somebody just looked at it briefly, they know what the product is.
Should not have
  • Shouldn't look feminine are too cartoony

Files
Download all files - 20.6 MB
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happy Thursday, 28 June 2018 11:02:42
Thursday, June 28, 2018
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Payments
1st place
£90
Participation payments x 4
£10
Total
£130

Project Deadline
04 Jul 2018 18:30:05 UTC
Language

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