• US$110

• 16 designs

• 10 designers

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Graphic Design Brief

Design book cover based on brief and sample. The parameters are as follows:
- Eye-catching and memorable.
- Strong type face that is techy and entrepreneurial, but also accessible.
- Use of primary colors.
- Good use of white space.
- The sample cover includes these parameters (it has the right overall tone), but it's not quite there -- no desire to follow this example specifically. Open to your ideas and inspirations!
- Possible to add a human element, but subtly.
- Read the overview document about the book to get a sense of its content and objective.
- The book will also have an AR component to it (we'll be creating an app), so keep this in mind as you envision graphics that would lend themselves to some kind of interactivity. But don't overthink this -- design first!
- Use all the copy shown on the sample cover, and use the same hierarchy of importance.

Target Market(s)

Entrepreneurs, business executives.

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - The books seeks to inspire and encourage entrepreneurs to find and take their own moonshots. The cover should reflect this objective.
• - Graphics should be somewhat abstracted. Nothing too literal.
• - Still, people should be able to get a good sense of the book from the cover image and copy.
• - It's gotta be awesome!

Nice to have

• Keywords:
• - The future
• - Imagination
• - "What if . . .?"
• - Creativity and innovation
• - Exponential technologies that move humanity forward
• - Creating an economy based on abundance rather than scarcity

Should not have

• - Let's not get cliche about rockets launching and moon images, etc. The term "moonshots" is meant mostly figuratively.

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Files

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