Textbook Company needs a new design for our next Company hat.

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This customer received 29 graphic designs from 13 designers. They chose this graphic design from SAI DESIGNS as the winning design.
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Graphic Design Brief
We need a fresh design for our next hat that incorporates our logo.
Please see attachments for examples of what we are looking for.
We are looking for something simple that looks professional but also trendy/modern.
Hat's will most likely be printed in the style of a patch with the design on the front depending on the design. Design could be two sided with a small graphic on the side or back of the hat.
We are primarily a textbook seller and are one of the largest book resellers in the state of Texas. We will recycle over 4 million pounds of books this year alone. We pride ourselves in giving a second life to as many books as possible and offering affordable educational material to college students and K-12 students alike.
Target Market(s)
Employees, Clients
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include our logo in some form but can either include the standard logo with our name included or just the logo graphic and something else can be done with our name (Franklin Media)