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Passionate Recycling Company Needs a Logo as Cool as We Are!
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This customer received 109 logo designs from 34 designers. They chose this logo design from ArtTank as the winning design.
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US$415
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109 designs
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34 designers
Logo Design Brief
Help design a logo for SecondWave. We are a small recycling company based dually in San Diego, CA and Austin, TX. Our goal is to incorporate a passion for the environment and outdoor sports with a growing need to responsibly reuse and recycle old, outdated and unusable cell phones, PDA's and tablet computers.
SecondWave is easy-going, passionate, fun and involved. We want to help individuals recycle their electronics and also help a cause important to them, their friends or family. We provide a double positive benefit – feel good about getting rid of old and unwanted phones, PDA’s and tablets, but also feel great about using this old equipment to help a worthwhile cause.
The logo design should communicate a bit of who we are and what we do. We like the multiple meaning of "SecondWave"; that it is a surfing reference, also a bit of a renewal or next-generation reference. We will be speaking to consumers and end-users, but also to corporations and non-profit businesses. Therefore the logo should reflect our personality, but also convey a sense of professionalism.
A possible tag or stance line for us is:
Realize a new passion with an old phone. Recycle today.
Updates
Project Deadline Extended
Reason: Thank you everyone for some extraordinary designs. We'd like to extend the deadline of this project in order to share your submissions with key stake holders, make time for a few adjustments and ensure the best long-term fit for our company. We're pleased with the results thus far and a bit overwhelmed by the quality of work. Kindly, Amanda
Added Tuesday, March 20, 2012
Target Market(s)
Not 100% sure, but guess early technology adaptors with a variety of hobbies, somewhat affluent
Industry/Entity Type
Environment
Logo Text
SecondWave (may be interested in seeing SecondWave Recycling)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We like ocean, beach or possible surf references, but only if it's not too casual or too corny.
It may be worth trying something that could incorporate the website address: go2wave.com
Also, we are struggling with the logo and corporate name as one word (SecondWave) or two words (Second Wave). Perhaps creative could be the judge.
If logo is pictoral or abstract, it is important to include the company name as we are just a little start-up.