• A$150

• 172 designs

• 79 designers

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Logo Design Brief

*This is just the opening to the attached brief document, please see this instead for further instructions.

THE BRIEF:
Project: Domain Estates Logo Design

Outcome:
We are after a logo for our real estate company Domain Estates, that will be used on our website, business cards, letterheads and other forms of content.

We need two (very similar) versions of this
One that is just the words “Domain Estates” which will be used most of the time as the main logo
And another that is the same (or similar), but has the word “Property” as a subheading/subtext to ensure that readers understand that it is a property business.

Company: Domain Estates
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1. Background

At Domain Estates, we sell new properties that have been built (houses, apartments and townhouses), but our main focus is selling house and land packages (houses that haven’t been built and are being developed) to investors and first home buyers.

Our clients are mainly Mums & Dads, young married couples, and property investors that can range from young right up to middle age people.


2. Values we want to communicate with the design
Trustworthy
Experience
Professionalism
Knowledge
Excellence

3. Target
Mums & Dads
Young Married Couples
Property Investors (both younger and older)

4. Visuals
We want to avoid the traditional colour path that the vast majority of real estate agents use which is full primary colours (These are below)

However variations of these colours are okay, and combinations,
For example. Teal instead of blue, or pink instead of red,
We aren’t necessarily after teal, or pink either, these are just examples.
Think outside the box in terms of colour palette

Target Market(s)

Mums & Dads
Young Married Couples
Property Investors (both younger and older)

Logo Text

Domain Estates

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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