Bamarang Bush Retreat - Logo Design - travel

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This customer received 188 logo designs from 45 designers. They chose this logo design from ACK Design as the winning design.
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- Bundled Project 1
Logo Design Brief
Bamarang Bush Retreat is set of 130 acres of ancient and inspiring bushland in a secluded valley, 2.5 hours from Sydney and Canberra. Built entirely out of recycled materials collected by the owner from wharf demolitions in Sydney Harbour, removal of railways stations sleepers and mudbricks. Over the last 18 years our client base has been quite eclectic; yoga and wellness retreats, nature weekends, birthdays, engagements, weddings, weekend escapes, family getaways, dance retreats, dikes on bikes, and drumming retreats. Whilst I would like to retain our loyal client base I feel the business isn't operating at its full potential with regard to the beautiful space and surrounds, we're in the process of refurbishing the retreat back to its original conditions when built - antique furniture and lighting, colorful linen, velvet curtains, screen-printed soft furnishings to match lead-light windows and chequered diamond tiled bathrooms.
THE DESIGN:
- Simple, clean, delicate designs
- Eucalyptus or Australian fauna (bracken fern, burrawang, bottlebrush) MUST be included within the design - CHECK in images I've uploaded an example of eucalyptus, be creative with these
- no bright colours
- Larger font for Bamarang, smaller font for Bush Retreat
- I do like the appearance of the logo pressed into the background, I've added an example to the images section
The direction of the business: somewhere people want to be, a destination, not just accommodation but of the alternative-artsy mindset
-increase music gigs
-increase weeklong yoga retreats with influencers and known personalities
-Brand collaboration; supper clubs, photoshoots, mini-festivals
-Alternatively, corporate away days
-Increase weddings
-Bamarang management running own retreats; food, wine, yoga, music
Designs in style with Bamarang's interiors and style, outside spaces and environment:
https://utopiagoods.com/collections/upholstery-fabrics
http://inkandspindle.com/customise/bracken/
https://readcereal.com/
https://www.oneandonlyresorts.com/one-and-only-wolgan-valley-australia
https://bundanon.com.au/place/ (across the river from Bamarang)
https://www.sparkk.com.au/search?collection=8
http://www.bushretreat.com.au/
The final design needs to be clear, simple and something out of the ordinary - just like the retreat.
Thanks.
Updates
Low designer entries
Target Market(s)
30-45 yr olds
Industry/Entity Type
Accommodation
Contact Information for Business Card
Shon Jirgens
Owner - Bamarang Bush Retreat
M: 0429226006
E: shon@bushretreat.com.au
Logo Text
Bamarang Bush Retreat
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Double-sided business card, logo one side, contact details on the other.
Nice to have
- discreet Australiana forna and flora
- https://utopiagoods.com/collections/upholstery-fabrics
- http://inkandspindle.com/customise/bracken/
- https://www.sparkk.com.au/search?collection=8
Should not have
- extremely bright or corporate style design
Files
Download all files - 2.6 MBPayments
Total
A$240
Project Deadline
01 Jul 2018 22:46:39 UTCProject Upgrades
Bundled project(s)
- offering A$39 business card design to winner