Logo for 14 North strategies

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This customer received 44 logo designs from 24 designers. They chose this logo design from Mario as the winning design.
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We need a logo for our start-up, 14 North Strategies. We're a west Africa based firm that equips our customers with insight and strategy to make decisions in the Sahel region of Africa. 14 North is significant, because it is the attitude line running through the countries in the Sahel region: Senegal, Mali, Burkina Faso, Niger, Chad.
Last year you designed a logo for the same firm, when it was called "Sahel Frontiers" (attached). I absolutely LOVE this logo and the color choices. But it does not seem to match the 14 North name so well.
So could you come up with a new logo for us? When doing this, please play around with the old Sahel Frontiers logo to see if you can get something from that. But also come up with some new concepts.
Target Market(s)
Western Businesses doing business in West Africa
Logo Text
Play with these: 14 North, 14 N, 14^o N, 14^o North, and then add "Strategies" or "Insights and Strategies" or add nothing.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.