SaaS Product "Vehicle Integrity Manager" Logo design

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This customer received 141 logo designs from 39 designers. They chose this logo design from Alexandra as the winning design.
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Logo Design Brief
We need a logo design for a new software-as-a-service product called "Vehicle Integrity Manager", or Vehicle IM for short. Its about inspecting vehicles to a standard and much more.
This product is a progressive, paradigm shift for this industry. It is a move away from a single-point windows program and paper forms, to a cloud based, multi-user, multi-device collaborative environment.
We would like to communicate:
"Personal Integrity" .. An honest relationship.
Reliability, "Structural Integrity" .. A well maintained vehicle
"Manager" .. Profesisonalism, All encompasing.
Visit us online at: http://www.vehicleim.com
Updates
Please avoid the use of vehicle illustrations in the logo, as this product is used for Cars, Pick-up trucks, as well as Heavy-Duty Trucks.
Added Monday, December 23, 2013
Project Deadline Extended
Reason: To allow everyone some time off during the holidays, and make time to provide meaningful feedback to designers.
Added Wednesday, January 01, 2014
Target Market(s)
Automotive Maintenance facilities
Business Owners
Men 25-60
Technical people, mechanically inclined
Industry/Entity Type
Industry
Logo Text
Vehicle IM or Vehicle Integrity Manager
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Wrenches, or hand-tools.