Create a logo to really drive the branding of my business to stand out from the crowd

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This customer received 70 logo designs from 36 designers. They chose this logo design from CreativeWing as the winning design.
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Logo Design Brief
To create a logo and branding as I commence my business. I do not want a road in the logo (so not a literal meaning). More of a sense of someone reaching their potential or blooming. I want it to have something sassy about it in relation to a female point of view.
* the business is one that will provide coaching and courses on helping empower women who work in a male dominated industry to shine. I like to call them Glamazon. Women who are smart and sassy, that don't want to change who they truly are, but utilise those inner traits to get to where they want to go in their career ladder climb.
* initially the business will provide coaching and short courses, but eventually I want to take it to large corporate offices for in house training, and be able to also coach women world wide
* in terms of colour, I do like vibrant reds, burnt oranges, yellows. Nothing too pastel in colour, and for font more of a curvy look rather than rigid if that makes sense. Other colours can be included, but definitely bright colours
* I currently have an existing Facebook page called Jo Martin - Own Your Road
Target Market(s)
Smart sassy business women aged 25 to 50
Industry/Entity Type
Life Coaching
Logo Text
Own Your Road
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Flair with a bit of fun..definitely the name in the logo somehow
Nice to have
- If the words can be more of a curvy text rather than rigid straight text
Should not have
- No road in the imagery...