• A$400

• 48 designs

• 16 designers

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Logo Design Brief

We are an independent real estate agency in Sydney's Eastern Suburbs looking for a simple new logo that can be used across a variety of mediums - digital, print, brochures, signboards, letterhead, business cards, corporate stationery etc.

While our brand is BHR Estate Agents, we are often known simply as BHR so it important that the BHR part of the logo can be separated and work alone in thing such as an iPhone App button.

BHR is an acronym for one of our predecessor firms but we now want to people to recognise it as representing Boutique Homes & Residences (although we don't want the words used in the logo)

We want something chic, fresh and modern that can take us in to the next exciting stage of our business but still pay some heritage to earlier brands think VW, Apple, Nike etc., even DesignCrowd logo

Our website is mybhr.com which will give you an idea of where our brand is currently.

We pride ourselves on our innovations in marketing and ensuring that our clients always have a great experience dealing with BHR

I draw a synergy with Volkswagen - not a mass market brand but a strong boutique brand that has a strong association with its clients and has transformed into a brand recognised for safety style and being cool.

Our corporate slogan is 'Every property demands its own strategy' and when clients ask Why BHR? We respond with we offer knowledge, negotiation skills, time, energy. overall expertise and a strategy.

We operate in Sydney's trendiest and most affluent area and want the logo to represent something great.

Colour, font & design is up to you. Our current colour are black and sage green - all in all a mssculine look. We would love to go silver but recognise this is an issue with print reproduction especially in newsprint. Whatever colour it has to work on a simple white background. If you asked what typifies our local area it would be the blues of Sydney Harbour and the surf and the golden sands of our beaches.

It is really important that the logo can reproduce simply in print advertisements and outdoor (signboard) executions so shading and colours need to work on newsprint as well as on screen,

This is the start of our new corporate identity and the winning entrant will be engaged to bring it all together across the various mediums.

Target Market(s)

30plus Home Owners

I draw a synergy with VW or Volkswagen - not a mass market brand but a strong boutique brand that has a strong association with its clients and has transformed into a brand recognised for safety style and being cool.

Industry/Entity Type

Real Estate

Logo Text

BHR ESTATE AGENTS

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words BHR ESTATE AGENTS
  
  While our brand is BHR Estate Agents, we are often known simply as BHR so it important that the BHR part of the logo can be separated and work alone in thing such as an iPhone App button.
  
  Chic, fresh and modern - this is the logo that could be on a large signboard out the front of a multimillion dollar home.
  
  Logo must work in landscape application - e.g. signboard logo space is generally 30cm high x 1200mm wide

Nice to have

• We see the B becoming a major focus of the logo and spinning off in tag lines B Boutique etc. - similar to www.buxton.com.au
  
  I really like the arrow device used by www.klemich.com.au but would like to see the arrow point to the right for our brand - signifies moving ahead and the dots signify dot points of a plan or strategy (5 dots also correlates with the 5 directors that own the business) - the Klemich look and feel is good - you can see its various uses throughout the site.
  
  Would really like to see the logo limited to 3 colours - say black, grey and orange
  
  Needs to be able to develop a colour palette for the business off the logo.
  Colour palette needs to be upmarket and contemporary.
  
  Company slogan is Every property demands its own strategy

Should not have

• No houses or surfers or anything tacky. We have beaches in our area but also Sydney's most expensive real estate - we compete against brands like Sotheby's International but we want our logo to be fresh and engaging