Logo for Recruitment company specialising in retail & fashion executives
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This customer received 276 logo designs from 137 designers. They chose this logo design from NMs 3 as the winning design.
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My company name is 'Retail Executives'. Unlike my competitors who have unique names I have chosen for good or bad, two generic but desciptiove names, words that my competitors probably use anyway when they are describing themselves, so I need a logo that is memorable.
I provide executive level (Directors etc) people to Retail companies.
I have already been to designers and have been disappointed with the work I have had back. Of course as I suppose with everyone, this is my brand identity, the first thing my clients see and what they will see regularly, the thing that links up my business cards, website, digital marketing, LInkedIn, Instragram.
I dont want something old fashioned
I dont want a logo with the first 2 letters of my company 'RE'
I dont have a set colour palette, perhaps the logo will be one that I could use in different colours depending in the background.
I am having a website built as we speak please do see http://civvo.com/ier/ The images up are not the final ones but what the web designer has put in at least for holding purposes.
I have digital marketing people who have these outline designs for mailers waiting for logos, in 2 different concepts, one with people pictures, the other with retail/shop pictures
https://dw3i9sxi97owk.cloudfront.net/uploads/stream/2018/05/62431/27135854/Layout-1.jpg
https://dw3i9sxi97owk.cloudfront.net/uploads/stream/2018/05/62431/27160649/Layout-4.jpg
I believe I want something modern, clean, flowing? , something more maybe than just different fonts
Any more questions and info please let me know
Lastly
Originally I started with a strapline which is 'Amazing Fashion, Apparel & Retail Talent' I have since dropped this for the logo as made it too unworkable for a designer to include this
Target Market(s)
Senior Executives in retail & fashion companies
Logo Text
Retail Executives
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- I dont want a logo with the first 2 letters of my company 'RE'
- I thin many designers did not take note of this in the brief