Brand Refresh Motorcycle Racing Media Company Pit Pass Moto

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This customer received 105 logo designs from 17 designers. They chose this logo design from AISRAFA as the winning design.
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Pit Pass Moto Brand Refresh Graphic Requirements
Pit Pass Moto is looking to recreate the current logo for the brand. While the current design looks good, we are looking for a design that works better with multiple applications including the header on our web site, stickers, patches, itunes icon 1400px X 1400px, icon 144px X 400px, phone application icon, twitter and Facebook icons. We also want color and black and white versions.
The current design utilizes two motorcycle helmets to signify that we are a motorcycle show and that we cover dirt and street racing. The current logo treatment is elongated and therefore does not work well with square requirements. We are open to new colors. Keeping the words “Pit Pass” one color and “Moto” another color seems to work well. Using the motorcycle helmets helps to signify the sports we cover. A logo treatment with and without helmets would solve the problem of the rectangular shape.
We are looking for a logo that has some longevity for us, so we can build brand recognition. The motorcycle racing industry is somewhat edgy, so the design needs to have a high energy, quality look. Think high energy, powerful, high risk, precision engineering to understand the motorcycle crowd
Some brands that we like for the powersports market include www.redbull.com , www.monsterenergy.com , www.wiseco.com , www.ThorMx.com , www.Foxhead.com , www.alpinestars.com , www.oneindustries.com , www.scott-sports.com/us/en/category/motorsports/ , www.fmfracing.com
Industry/Entity Type
Racing
Logo Text
Pit Pass Moto - The Inside Line to Motorcycle Racing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- New header for web site, and formatted icons for all applications listed