• A$540

• 48 designs

• 13 designers

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Packaging Design Brief

We require graphic design for an Australian-made chocolate boomerang. We need an A4 size page which contains 4 boomerangs. The length of the boomerangs will all be the same size (180mm length). This can be provided. If 4 boomerangs, we want two different designs (2 x one design) + (2 x another design). Looking for simple Australian aboriginal artwork, but something original not a cut n paste job of existing boomerangs. I have attached an example of some boomerang art that is simple. I would like a kangaroo (in aboriginal artwork) in the middle and balanced by the same aboriginal art either side. Also looking for another animal (koala) and balanced by the same aboriginal artwork either side.

In addition to the A4 page with 4 boomerangs, we need a design for the small retail box that will contain it. We need two retail boxes - one for milk chocolate boomerang and one for dark chocolate boomerang. They need to look the same and even have the same graphics, but need to be different colouring to differentiate between milk chocolate and dark chocolate. The dimensions of the retail box will be 210mm long x 20mm deep x 120mm high. We need an open window to show case the boomerang with a 15mm wide frame on the sides and bottom, and a 25mm wide above the boomerang window. I have attached a first draft example. Please note the attached file template is not accurate and does not even form a 3D box.

Target Market(s)

Tourists visiting Australia

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Graphics must be in Australian aboriginal artwork. Must look impressive, appealing for tourists. This product is aimed at tourists visiting Australia, so needs to show case Australia. The graphics for the A4 transfer sheet need to be earthy, Australian aboriginal colours (white, red, orange, yellow, etc). Please keep in mind these colours will be imprinted onto milk chocolate (brown) and dark chocolate (dark brown). Therefore, dark colours WILL NOT show up. Also, the images for the A4 transfer sheet needs to be MIRROR IMAGE so when they are applied to the chocolate it will be read/seen correctly.

Nice to have

• The retail box will be cardboard but I would love to see some shiny metallic colours on the retail box to draw attention to the customer. Not sure if this is possible.

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Files

Download all files - 2.4 MB