Logo for an early literacy/storytime company

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This customer received 66 logo designs from 39 designers. They chose this logo design from Impressive Sol as the winning design.
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We need a logo design for a company called Follow the Reader. We do storytime classes with music, singing, music and art that teach preschoolers the six early literacy skills they need to know so they'll be ready to learn to read in kindergarten. We would like to see designs that use purple, teal and gray. Our mascot is Snoozy the Storytime Snail (She's a slow but steady leader on the road to early literacy) -- although incorporating her in the design isn't necessary. We'd like something that speaks to parents of young children (really moms) and that conveys fun/whimsical at a glance.
Target Market(s)
Preschoolers/Their parents and caregivers
Industry/Entity Type
Education
Logo Text
Follow the Reader
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- Raleway semi-bold
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Books incorporated into the logo in some way
Nice to have
- Something that illustrates a path or a road, since "Leading little ones to early literacy success" is our tagline