International lifestyle clothing brand needs a logo design

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This customer received 111 logo designs from 50 designers. They chose this logo design from Scott Broughton as the winning design.
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Logo Design Brief
We need a logo design for a new lifestyle/active wear clothing brand based in Australia called "Change Clothing". Our mission is to encourage our customers to adopt a positive mind set; the image you want to project to the outside, begins from the inside.---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Target Market(s)
Change Clothing main target audience is for people who want high fashion at affordable prices. Change Clothing is aimed at multiple audiences ranging from adults and teens.
Industry/Entity Type
Retail
Logo Text
Change Clothing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- logo must be simple. please check other clothing brand logos on the internet (google) The logo will be printed on T-shirt, pants, caps etc So make the style fit.