• NZ$150

• 63 designs

• 36 designers

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Logo Design Brief

Create a logo for a popup wedding company. A pop-up wedding is where a temporary venue is created and hosts a number of couples to say their vows in short, intimate, registry styled form. The emphasis is on stylish fun, and convenience. The strapline (not to be included in the logo) is Your Wedding, Your Way.

Please submit a logo showing a couple driving away in an open-top car, possibly with tin cans trailing behind - the classic shot. The bride (or both) should be looking back at the camera.

The number reads "Simply Wed" or alternatively "Just Married". So please include examples with both names.

The logo should be a line drawing or tone drop from a photo so that it actually looks like a logo. Use of colour should be limited (see below) for the same reason.

I have uploaded inspirational images to help with the designs. Please don't do a straight copy. None is exactly what I want. They are there as a guide only, and need to be interpreted through the words in this brief.

Target Market(s)

People with limited time and/or money for a full wedding, particularly those having a second wedding later in life, and/or professionals who are time poor.

Industry/Entity Type

Wedding Planner

Logo Text

"Simply Wed", or alternatively "Just Married" - please provide examples of both.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to look modern or classic (not old-fashioned), with an accent on fun and informality rather than the typical fairytale old-fashioned look. Sassy, modern classic, chic are the sorts of words to keep in mind.
• The car must be open-top and should be modern or modern-classic, such as a Rolls Royce or a 1960s Cadillac.
• The bride and groom must be dressed in contemporary fashion. The bride, or possibly both, must be looking at the viewer. They must be happy.
• The number plate, which serves as the canvas for the company name, needs to be dominant/big enough to be easily read. If that means zooming in quite tightly on the car so that the trailing tin cans are missing, that's okay. The lettering must be easy to read.

Nice to have

• This could work well as a classic 1960s look - at least the car. In terms of composition, a squarer look for the car is probably better than the rounded look of a VW, Fiat Bambina or Morris 1000. sports cars might not quite give the right vibe, as the people who want these weddings are budget conscious.
• A realistic look - albeit through a line drawing or tone drop of a photo - is probably preferable to anything excessively stylised or cartoonish.
• If it was possible to have the bride winking at the viewer - and that looked good - so much the better. She certainly has to look/seem pleased/happy.
• In terms of colour, less is more. A combination of black for the drawing, accented by colour only in the bouquet and the wording might look particularly good.

Should not have

• The car can look classic, but not old-fashioned. No "Noddy cars".
• No headwear for the groom, especially no top hat.
• No balloons, stars or love hearts.
• No childlike representations of the bride and groom such as the big head-small body look.
• No excessive use of colours.
• No use of Wedding Script or other complicated fonts which are hard to read.

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Files

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