Intimate theatre company and venue seeking beautiful, interesting and classic logo

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This customer received 49 logo designs from 27 designers. They chose this logo design from normi as the winning design.
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Logo Design Brief
We need a logo for an intimate 60-90 person theatre located in Austin, Texas. This theatre will be based deep in the heart of the Eastside and will feature progressive and compelling works that challenge, inspire and bring people together. The space will also be used as an event rental, specifically during things like SXSW, Formula 1, ACL, etc. It's next door to a food-forward restaurant called Juniper, an art collective called Spraytx, a men's barber shop and clothing store and a brewery. Colors we are interested in are royal blue, navy, gold and other metallics and creams. The logo should be simple and classic, easy to read and convey a level of legitimacy (as many theater companies come and go). Feel free to play around with the word Alchemy and the meaning, "a seemingly magical process of transformation, creation or combination." Thank you so much!
Target Market(s)
art entusiasts, potential donors, people that have the flexility to pay $30-$40 per ticket, people that enjoy going out, progressive thinkers
Industry/Entity Type
Performing Art
Logo Text
The Alchemy Theatre
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- All three words of the text, it must read "theatre" NOT "theater."
Nice to have
- We have a working logo right now but we are open to all new designs, we would like to see some type of color incorporation in the navy blue/gold/metallic/cream family