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NEW UROLOGY practice needs Logo Design
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This customer received 168 logo designs from 33 designers. They chose this logo design from thenutfactory as the winning design.
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- Guaranteed
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A$300
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168 designs
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33 designers
Logo Design Brief
We are establishing a new Urologist practice (prostate, kidney and bladder surgery) in Perth, Western Australia. The practice will trade as Swan Urology, initially featuring one urologist (specialising in robotic prostate surgery) with the plan to expand into a group practice in the future.
The practice specialises in robotic and laparoscopic (keyhole) surgery (prostate cancer, kidney cancer and reconstruction), endourology (minimally invasive management of bladder tumours, benign prostate enlargement, kidney stones), and general, spinal and paediatric urology.
The design should communicate service of the highest standard, integrity, precision, empathy and efficiency. The website is currently under construction, and will acknowledge the logo designer if he/she wishes. A decision will be made promptly after the deadline so the winner can be notified and paid.
Updates
Hi, some of you declined to participate on invitation unless this project was guaranteed. I have updated and confirm a guarantee, and hope to receive more submissions. Thanks.
Added Thursday, March 08, 2012
Hi, we've had 100 designs submitted, however only 3 have been shortlisted. To clarify, we need a logo that is simple, elegant, easy to recognise and will not look tacky or outdated in 30 years' time. Although we are a urology practice, we feel people do not need to be reminded of what we do, so please avoid incorporating pictures of kidneys, bladders or prostates into the logo. Hope to see more suitable designs before the deadline. Thank you!
Added Friday, March 16, 2012
Hi, thanks to all the designers who have submitted. I'll run a voting poll tomorrow, so please submit your designs soon! Thanks.
Added Tuesday, March 20, 2012
Target Market(s)
Patients with urological problems, doctors wishing to refer a patient, patients are typically males aged 40-70, professionals, Australian or Asian
Industry/Entity Type
Trade
Logo Text
Swan Urology
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- The name Swan was chosen as the black swan forms part of Western Australians' identity. The black swan is featured on the state emblem, and the Swan River runs through the city. Many businesses have branded themselves with a black swan (Google images: 5.7 million hits). We don't have a strong preference for/against a swan, but if you wish to submit one, please ensure it isn't used by anyone else.
No medical symbols.