Stylize Existing Logo for Use in Australian Election

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Contest winning design

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This customer received 22 logo designs from 10 designers. They chose this logo design from S.R.Graphic Design as the winning design.

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Logo Design Brief

Build on the existing image to make it the insignia of a modern, digitally aware Australian based political party.It needs to have something that instantly connects it to Australia. The logo also needs to have a "digital" slant.

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Updates

Thanks for the designs so far...  The ones we like so far seem to have "less detail" in them so outlines of maps and animals rather than fine detail.  These simpler designs will look better across a range of media.

Target Market(s)

Generation X, Y voters in Australia. This symbol will be used during the election due later this year.

Industry/Entity Type

Election

Logo Text

Generation Digital


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Australian Overtones: The base logo has the same basic shape as our parliament house flag pole. So could have a stylized eureka flag on the mast. Could also go with other iconic Australian images, kangaroos, land mass etc.The image should work with a single color and still be recognizable.
Nice to have
  • Would also like to ensure all colors are used in the logo as there is no purple in the current image.

Files
Payments
1st place
A$250
2nd place
A$200
Participation payments x 2
A$20
Total
A$490

Project Deadline
30 Mar 2010 14:00:00 UTC
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