Mermaid Surf Co. needs a logo design

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This customer received 319 logo designs from 105 designers. They chose this logo design from alpino as the winning design.
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Logo Design Brief
We need a logo design for a new company/brand based out of Wilmington, NC called Mermaid Surf Co. We are an all-female surf school and our brand aims to empower females. We currently offer yoga and surfing, but eventually we will be expanding into a lifestyle brand that offer wellness workshops, retreats, apparel, accessories, community support, and more! For now, we need a base logo for branding that includes a full mermaid (sexy, strong, confident) perhaps using the end of the mermaid tail as the "M" in "Mermaid". We would like our base logo to be simple, feminine, and beachy. Our brand colors are tropical pink and turquoise. This brand will be used as a primary tool for marketing and branding. We need it to be easy to read and beautiful. We want both males and females to want to put stickers on their car, wear our hats, tank-tops, etc. We are ocean-loving ladies that live life without limits. We also like to have a lot of fun!
Target Market(s)
Females ages 15-35
Industry/Entity Type
Health And Wellness
Logo Text
Mermaid Surf Co.
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include "Mermaid Surf Co."
- Must include a full Mermaid character
- Must work as a monochromatic logo
Nice to have
- We think it would be really neat to have the "M" in "Mermaid" as the end of the Mermaid tail
Should not have
- Please no nude/ defined breasts on mermaid