• US$150

• 176 designs

• 73 designers

---

Logo Design Brief

New Logo For New Company/Product.

The project is for a 3 ring binder. Note: The binder will be made of armored material (think bulletproof vest) - intended for a student to use to protect him/herself during a school shooting. There may be future digital connection between the binder and law enforcement so the "perfect" logo may have a light digital touch as well.

The product name is 3 Ring Armor. The words can be separated - 3 Ring Armor - or together: 3RingArmor

I have some ideas but I would rather see what you come up with first - then perhaps we can collaborate on it..
FYI: The website will be 3ringarmor.com but right now it's only a stealth site...in other words just a placeholder with some jewelry images...

Target Market(s)

Parents.
Parents of middle school, high-school and college kids.
Additionally, there may be a future segment for law enforcement to use

Logo Text

3 RING ARMOR

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• Helvetica neue but designers choice

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Bold
• Gender neutral (if there is such a thing)
• Simple
• Modern

Nice to have

• Ideally a round or circle for future mobile app icon - but not stuck on it.
• Again, I would love to see some designs - not all - with a light digital touch.
• Update May 30. I said blue when lI aunched few hours ago (see below) , but I will leave the colors open to designers choice
• __________________
• Blue appears to be a mostly preferred color generically speaking (Facebook, Linkedin, etc) so again, not stuck on blue, but perhaps partial to it...Maybe the color is an easier change to do at the end than the logo design itself.
• I will as usual try to provide feedback. If you don't get it, either the logo is not of interest or feel free to ping me. I will try to be responsive.

Should not have

• No guns
• No fire
• No bullets
• Nothing shooting related