• US$200

• 49 designs

• 13 designers

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Business Card Design Brief

Need an innovative design for business cards that will be used internationally. The card will be two-sided, with the primary (front) side of the card featuring prominently the contact information and details in a local language, while the secondary (back) side of the card features a QR (quick response) code, contact information, and details in English.

The company has an established logo, and a high resolution image file is attached. The primary colors used in corporate branding (in order of prominence) are white, green, black, and red.

The business develops and markets medical devices and medical information systems. It is based in Japan. Ideally, a more conservative design is envisioned. (By conservative, I mean to imply a design featuring the logo and text without additional graphics or images. The innovative elements sought would include placement of the logo, text, and white space on the card.)

The two sides should be quite different in design-to highlight the importance of the front (featuring the local language). The back should feature the QR code clearly, with the contact information and details in English almost parenthetical. (Please feel free to be creative-we look to underscore our connection with the local language prominently, while providing information in English as more of a reference.)

The company does use a slogan that may be incorporated on the back of the card. The slogan reads, "Helping provide healthcare experiences that enhance the quality of life."

Ideally, the design should communicate the organization as being an established and well respected company. The company has a rich history spanning the globe.

Target Market(s)

International customers, typically more conservative professionals in the fields of medicine and technology.

Industry/Entity Type

Conservative

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• FRONT
  -
  Company logo (file attached).
  Company name in type: "FUJIFILM Medical Systems USA, Inc."
  Person's name
  Person's title
  Person's e-mail address
  Up to four telephone numbers
  
  BACK
  -
  Company name in type: "FUJIFILM Medical Systems USA, Inc."
  Person's name
  Person's title
  Person's e-mail address
  Up to four telephone numbers

Nice to have

• Clean, crisp design with creative use of white space and element placement.
  
  On back side, green background except where QR code is placed (perhaps the QR code could be framed in a white box). The back side should not necessarily be all green, but should contain more color so that it is obvious that it is the secondary side of the card.

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Files

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