Kayak middles - new entrepreneur creating lifelasting business in his hometown

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This customer received 212 logo designs from 92 designers. They chose this logo design from shakuna as the winning design.
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Logo Design Brief
Hi guys and girls.
I need a logo portfolio for a business i've dreamt about for some time now. It's time to make it all happen, and I need your help to make the magic happen
The company is offering kayak- and SUP courses, storage and a club all-in-one. The company has branches all throughout a riversystem thats has about 2.000 km/1.300 miles of coastal line.
I kayak and SUP myself, but always find i annoying that i ahve to pack all my gear into my car to go near water, and then 'launch' from there. I want to provide a place where people can store their gear, and have easy and fast access to fun experiences on the water.
We're sort of disrupting the market, as there's no one who offers the same services as we'll be doing.
Hopefully it'll be succesfull enough to create new jobs and a sustainable income the provides for my famliy.
The proces in finding the right name, was long, but the name itself was a bit lowkey - we liked it, and got good feedback, and decided if we couldn't get it out of our heads after a couple of weeks - then we've found the right name.
Thanks.
Target Market(s)
Age 18-60, active people that enjoys outdoor activities.
Industry/Entity Type
Recreation
Logo Text
Wayve
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Versions that is applicable to:
- - Online universe
- - Paper
- - A logo to go on my van
- - Most important - stickers placeable on the kayak and paddles.
- I've added three examples of placement - let me know if I need to clerify some of these.
Nice to have
- - Given the letters in the name, it's easy to incorporate waves, but it's not a requirement.
- - Colours: I've chosen some, but you are not limited to these.
- - A clean, sporty look.
Should not have
- Too many details.