• US$1150

• 120 designs

• 17 designers

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Packaging Design Brief

We are launching a completely new kind of product. We developed an eatable gel aimed to bring people a practical and quick way to consume 3 kinds of products. This product's concept is called Pocket Gel.

We are looking for a complete visual redesign of a set of 3 packages for eatable pocket gel. There's a big box and a small box for each set, so, in total we have 6 redesigns.

-El Café: Espresso coffee packets (4 packets = 4 cups of coffee - caffeine wise)
-Kibou Energy: Energy drink packets (4 packets = 2 energy drink cans)
-Aceré: Orange and Acerola mix Vitamin C packets. (4 packets = 4lbs of orange - vitamin C wise)

The redesign must follow the same dimensions used in our original design. (Original design files are attached)

We are looking for similar visual structure for all 3 products, but a different identity for each product.

-El Café: Sophisticated
-Kibou: Youthful
-Aceré: Healthy

We only need the redesign of the big and the small boxes, not the packets that come inside the small boxes.

You can change the product logos. The only one you need to maintain is the Natural Warehouse original logo. You are free to use it with different colors though.

Some videos that can help you understand the product :

http://www.naturalwh.com/eng/home.html

http://www.naturalwh.com/eng/products_el_cafe.html

http://www.youtube.com/watch?v=6qtPUiuVrzk

Target Market(s)

-El Café: 20 - 60yo;
-Kibou Energy: 15 - 30yo;
-Aceré: All ages;

Industry/Entity Type

Cafe

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Fast appeal. It must grab people's attention at a first glance.
  - Easy, simple understanding and clean
  - Use the dimensions of the original package (files attached)
  - El Café needs to be shown as an Italian made product. Use the word "Espresso" boldly on the package
  - Explain how easy it is to use our product. Maybe show the silhouette of someone sucking a little packet as shown in this video http://www.naturalwh.com/eng/home.html
  
  -This needs to be written in the front part of the small boxes. You can write it in small type, but it needs to be readable. We will translate it later, just put it there for space allocation purposes. "INTEGRADOR ALIMENTAR COM EXTRATO DE CAFÉ - CONTÉM CAFEÍNA - PESO LIQ. 24G, CONTEM 4 SACHES DE 6G‏"
  
  

Nice to have

• Show this info the best way you can think of:
  -El Café: 4 packets = 4 cups of coffee - caffeine wise.
  -Kibou Energy: 4 packets = 2 energy drink cans
  -Aceré: 4 packets = 4.4lbs (2kg) of oranges - vitamin C wise
  
  -Use the italian flag colors somewhere on the El Café package
  -We'd like for the package to have details in silver. So we can print in a glossy ink.

Should not have

• - Too much text
  

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Files

Download all files - 3.9 MB