• A$150

• 109 designs

• 43 designers

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Logo Design Brief

We need a logo design for a new company based in Australia called 'Worn by Marilyn'. We buy and sell luxury second hand, high fashion items, in particular luxury handbags at an international level. The design should prompt consumers to think of us as a premium store which provides a luxury online buying experience. I was thinking the logo could depict a minimalist sketch of marilyn monroe's face, a simple geometric pattern or a minimalist sketch of a luxury shopper.
I'd like the logo to be easily recognisable, quite simple, chic, luxurious and sophisticated. The logo should be black and white only or feature soft colours or greys, the sophistication of the design shouldn't be compromised by bold colours. I've attached a picture with the staple high fashion brands logos, I'd like my logo to be just as simple, timeless and recognisable as those. I especially love the Hermes, louis vuitton, Versace and chanel logos.
I've attached examples of the other kinds of logos I like and I'd like 'Worn by Marilyn' to be written in a custom, sophisticated font.

Target Market(s)

Women aged 20+ with high social affluence, high income earners, interested in luxury fashion, shopping and high-end brands.

Logo Text

Worn by Marilyn

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Custom

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sophisticated, simple, chic, recognisable logo that's black and white.
• It could feature soft colours or greys if the look was still high-end.
• Must have a high-end feel.

Should not have

• No bold colours, nothing tacky

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Files

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