ASBA Logo that is synonymous with empowerment, power, creativity, pride

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This customer received 195 logo designs from 76 designers. They chose this logo design from thedesignmate29 as the winning design.
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Logo Design Brief
We need a revised logo for our firm. We equip nonprofit professionals in community-based organizations with program evaluation practices, organizational strategies, and coaching for advancing their and their organization’s transformative powers. Our staff are highly trained researchers and strategists. We walk alongside our clients (both organizations that contract with us and individuals who hire us) to ensure that the clients are empowered to maintain the strategies or changes that we make with them far into the future after our contract ends.
Target Market(s)
Primary target: 25-45 yrs old; female professionals; creative, hardworking, passionate nonprofit professionals. Secondary target: Executive Directors of Nonprofit organizations as well as leadership in Philanthropic Foundations.
Industry/Entity Type
Business Consultant
Logo Text
Anchoring Success or "A" and "S" as stand-ins for the full company name
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Calibri Light
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Gold and light gray colors. Contemporary-modern look. Needs to communicate empowerment, power, creativity, pride.
Nice to have
- Creative way to include our company name "Anchoring Success" such as an "A" and "S" in the logo without writing-out the entire company name.
Should not have
- No masculine angles.