• A$220

• 97 designs

• 42 designers

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Logo Design Brief

ESM would like to refresh our logo to better fit our increasing success in the emerging fields of IIoT, MES (Manufacturing Execution Systems) and advanced factory & process automation. We like a crisp, clean logo. Don't need to have the "Australia" in it. No serif fonts, colours such as the blue found in the current crescents, and on our website (www.esm.com.au) are a great guide. We are looking for something that will make a solid impact, yet elegant in its simplicity. Iterations of the logo through 20 years are in the image attached.

Target Market(s)

Small - Medium manufacturers looking to leverage the best current technologies to improve production efficiencies

Logo Text

ESM

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, crisp, elegantly simple. Logo needs to pop on a web site, and be capable of being embroidered on apparel without losing significant effect.

Nice to have

• Non essential, but highly desirable are to integrate the Automation and / or efficiency concepts into a logo. Similar concepts to those adopted by Fedex, (the arrow between E & X, and Amazon's A->Z. Clever & elegantly simple.

Should not have

• Cursive or serif font. Fades. Colours selected are a guide only. Want to keep away from Reds , Yellows, and Greens. There is no need to hang on to concepts of older iterations as per the attachment. Of all these that logo in use since 2008 is the one we have liked best. The Magistral 3 file is an effort that's been kicking around the office. Hope this is helpful.

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Files

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