Packaging Design Project

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This customer received 66 packaging designs from 18 designers. They chose this packaging design from FFF! as the winning design.
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Packaging Design Brief
Hi,
We are an small SME active in the hotels industry.
We deliver guest amenities.
We are thinking to create a our first neutral range for accessories.
This consists of a box (94mm/75mm/75mm) in which accessories will be stored.
Here below, you will find an editable pdf with the dimensions of the box.
This is for a neutral range supposed to fit in diverse kind of room, please take this into account : no vivid colors, you can imagine logo and/or colors as far as it remains discrete.
The box should be mostly white. You can imagine logo, forms, frames ... as fas as more than 60% of the box is white.
We will be very reactive to give you feedback. In the same time, you can propose a name for this neutral range.
In order to know the kind of name we like, our other range (not accessories) are called : Zest, Zen, Think Green, Essential.
For info, a range is composed by : soap, shower gel, body lotion...
the accessories of a range is composed by : shower cap, shoe sponge, sewing kit ...
Thanks in advance for your work !
Updates
Project Deadline Extended
Added Friday, April 13, 2012
Target Market(s)
it's a B2B hotels environment, but our client range from 1* to 5*
Industry/Entity Type
Industry
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- You have to respect the scale of the box provided in the file below.
Somewhere should appear our website : www.magyx.be but in a very discrete way.
The design should be in black & white or gray & white
Nice to have
- a small discrete logo somewhere, but this is not mandatory
Should not have
- a lot of colors, a design having a too strong identity. this design is supposed to fit with the design of the hotel, whatever it is.