• US$500

• 18 designs

• 3 designers

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Wordpress Design Brief

Meet the “Jones” family. A few weeks before Thanksgiving, the 40-year-old, healthy father and husband decided to take a nap after church. Hours later, the mom ‘nudged’ her husband to wake him, however, she was unable to do so. Unfortunately, he unexpectedly passed away during his nap. His four children (ages 16, 14, 12 & 10) and wife were left to navigate their lives without the wisdom and guidance of a loving dad and husband.

Meet “Bobbie”, an 11-year-old boy who arrived home after school a few days before Christmas to find his 54 your old healthy and active dad, motionless on the floor. In a panic, he called 911. The paramedics arrived and transported his dad to the hospital where he was placed in the intensive care unit (ICU). Family and friends stayed at his side through the night, however and unfortunately, Bobbie’s dad died the next day. Bobbie and his mom were also left to navigate their lives without the wisdom and guidance of a loving dad and husband.

We’ve all heard the phrase, “S/he died too young!” Unexpected deaths, happen every day. The two “stories” above, are not stories–but actual examples of two families that live within half-of-a-mile of each other who experienced the unexpected loss of a loved (within a year of each other).

WisdomShare allows subscribers the ability to create ethical wills for designated beneficiaries.

The first ethical wills ("Zava'ah" in Hebrew) are found in the Holy Bible and passed a person’s legacy and counsel from one generation to the next. Today, an ethical will is usually written by a parent (to each child) and is delivered after the parent’s death. Ethical wills share a parent’s wisdom, values and beliefs and expresses their desires and wishes for their survivors.

WisdomShare® is a secure and encrypted service where subscribers are guided (by a step-by-step wizard) how to create unique messages that are delivered throughout the designated beneficiary’s life . Each unique message presents the opportunity to attach images, video, audio, and PDFs and is scheduled for delivery (electronic and/or hard copy) based on a pre-determined set of criteria defined by the subscriber.

With WisdomShare®, survivors like the Jones family, Bobbie and his mom could have received the wisdom and guidance from their deceased loved-one throughout their lives, easing some of the pain from their loss.

Target Market(s)

Males and females 30 - 55. Parents of younger children (on the younger end) and older teenagers (on the upper end). Education levels would be more college graduates and professionals than not. More than likely they spend 45+ hours a week at work and are driven.

Industry/Entity Type

Hospital

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A look that is pleasing to the eye, consumer friendly, but corporate enough to reflect security. They need to feel that the site is full of integrity and that their personal messages, personal information and credit card information is safe.
  
  The system uses 6 specific methods/services to verify the passing of each account holder. Through a proprietary process the website can determine the passing of the account holder and then releases the messages as defined by the account holder.
  
  Newly created logo is attached and the web colors of the logo are:
  
  Green: #8bc650
  Blue: #5a91cc
  (however, if these colors should be a bit modified, definitely open to suggestions)

Nice to have

• Being the target audience is busy and determined, if the site could somehow catch their attention. For example a marketing campaign may entail a crowded subway, where a person is surrounded by people, and s/he just received a text that notifies that someone unexpectedly died. At that specific moment, time seems to stop and all his/her surroundings are no longer in focus or important.
  
  The site, however, gives hope, in that, through the service they can provide some relief to the survivors being they will receive their wisdom after this life through pre-written messages.
  
  Another campaign might be that people are saying, "I Took the Time" or "I WisdomShared" reflecting that should they die unexpectedly, they took the time beforehand to share their wisdom with their loved ones, hopefully removing some of the "sting" for their loss knowing although the person was busy, they took the time to set up some messages in the event they pass unexpectedly.

Should not have

• Should NOT be a site about death, funerals, estate planning, etc. It's a site more intended for setting your priorities straight in such a busy world, especially those where loved ones pass quickly and unexpected.

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Files