• US$400

• 123 designs

• 49 designers

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Logo Design Brief

We need a logo designed for the "Okotoks Healthy Family Resource Centre" (OHFRC). This is an existing service centre that has been located within the town of Okotoks for a number of years, but doesn't have good visibility or brand awareness. The existing logo is very dated and does not accurately reflect what the centre does or stands for. Many residents are not aware that this centre and its services exist, free-of-charge, within the community.

OHFRC takes a holistic approach to helping create a healthy community. It serves as THE main place for people to be connected with the right resources within the community. The centre improves resident access to social services in the community, and focuses on both prevention and crisis support.

The centre's vision is a community where everyone feels connected and supported. OHFRC's mission is to relieve stress and restore hope by providing information and making connections to community programs and services.

The final design should communicate community support and connection.

The logo will be used on the website, print materials (brochures, flyers), advertisements, and possibly promotional materials such as magnets etc.

Target Market(s)

The target market is residents of the town of Okotoks. Okotoks is located about 15 minutes outside of a major city centre (Calgary, popuation 1million) in Alberta, Canada.

Okotoks is the 2nd youngest mid-sized urban centre in Canada with a population of 26,319 (2013), and the youngest community in Alberta (2006). 72% of the population is under 45 years of age. The Town's median age is 34.1 (6.5 years younger than the Canadian average). Although Okotoks is a fairly affluent community there is still a portion of the population who are below the poverty line.

Currently 80% of residents who utilize services at OHFRC are female. Client range is very diverse, from immigrants, to seniors, to single parents, to families. Many of clients of the centre are there for some type of crisis support, but the centre also offers preventative services as well.

Examples of some of the types of programs/services offered to clients include:
- healthy babies program
- Christmas/holiday support
- School supply support
- infant formula & diaper supplies
- emergency assistance
- self-help lending library
- referrals
- locating dental/medical services
- addictions support/info
- youth addictions counseling

Industry/Entity Type

Town

Logo Text

Okotoks Healthy Family Resource Centre

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Two words that very much represent what the centre is about include SUPPORT and CONNECTION. The logo should convey these concepts in a creative way.
• The logo must incorporate the full name of the centre somehow: Okotoks Healthy Family Resource Centre

Nice to have

• Some visual concepts that might work in isoation or as part of the design could be a tree/roots, hands, hands lifting someone up, people (connectedness of people), directional signage, a listening ear. These are ideas only - other ideas outside of these are also welcome.
• It would be great if the logo conveyed a sense of warmth, caring, community, guidance, hope and inclusion.

Should not have

• Although clientele is currently 80% female, the logo should not be too feminine, but appeal to both males and females.
• Butterflies have been used in this 'line of work' in the past but we'd like to stay away from those in the new logo.