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Ice Cream Cup Design
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This customer received 89 packaging designs from 34 designers. They chose this packaging design from Giovanni as the winning design.
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£675
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89 designs
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34 designers
Packaging Design Brief
We need a packaging design for ice cream cups.
We're a London based company called Casa Del Gelato and are producers of fresh Italian Artisan Gelato our website is www.casadelgelato.co.uk
We're looking to invest in a cup filling machine to fill 100ml and 500ml cups of gelato.
The 500ml cup will be the same shape and height as the Haagen Daz tub with a matching lid design.
The 100ml cup will be of the same shape and height of the Haagen Daz Single Serve cup with a matching lid design and includes a spoon inside.
We're looking for edgy clean designs that give an impression of quality and draw attention to the product if it sat on a product shelf. Inspired by packaging such as Gu, Zealong and Twinings we're keen on a black themed packaging with a striking contrast of simple colour and a simple ice cream or gelato image that shows more than one flavour.
This particular design is not boasting any particular flavour, its a uniform design across our whole range of flavours.
Our company logo may be too fussy for this packaging so we would like to include our company ice cream logo and a way to include our company name but still look edgy for example - just like Zealong Tea - our ice cream logo big G underneath, then 'CASA DEL GELATO' underneath, and below that 'ARTISAN ITALIAN GELATO'. Or anything that inspires and looks good, will draw attention and looks sexy and indulgent and gives an impression of luxury product.
Please check attached document for cup shape and dimensions.
Updates
Project Deadline Extended
Reason: Christmas and New Year Holiday period resulted in less time for feedback opportunity and new designs to be posted.
Added Monday, December 30, 2013
Target Market(s)
Target market between 20-40 years old, consumers of quality desserts all year round.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our Ice Cream Logo
Our name (doesn't need to necessarily have it in our font, can be in bold lettering)
Nice to have
- Limited writing and fuss.
Ideal to have simple clean designs
Should not have
- Eccentric colours and fun childlike images.
