• S$150

• 19 designs

• 5 designers

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Packaging Design Brief

Need a package and logo for a new product (whole grain quinoa in box)-

Originating in the Andes, quinoa formed an important part of the diet of prehistoric communities over 8 000 years ago through the mountain range, from Colombia to Argentina and Chile. Consumed like rice and used to make flour, soup, cereals or alcohol, quinoa is very nutritious due to its high protein content, quinoa is a grain that is growing in popularity across the world.

Elements that are related to our product: Prehispanic, Spanish colonization, Inca cultures, Muisca cultures, Rural areas, water, soil, refugees, social impact, sustainability, post-conflict, crops

MANDATORY: Please see images from the Gold Museum in Bogota, Colombia. We want the brand to use at least ONE of these elements:

https://www.google.com.co/search?q=museo+del+oro&tbm=isch&tbs=rimg:CdzdwvZp0_1wHIjgbPsiN4L_19c6IQqLxcpO-L9CaWI0x_1G_1AydU8OkxRfVgHEbjby3ZxuCHSKGa4C1QPr5c3lk5dqOCoSCRs-yI3gv_11zEfDAFQNQpu0JKhIJohCovFyk74sRwW9VCf1sx64qEgn0JpYjTH8b8BH6zyj2C6x8syoSCTJ1Tw6TFF9WER8exO31lF1UKhIJAcRuNvLdnG4RUI0RmGaczqMqEgkIdIoZrgLVAxGtcYuuhSE4OioSCevlzeWTl2o4EbwuqWeJTpeK&tbo=u&sa=X&ved=2ahUKEwjeyN3poNjaAhUQJt8KHcvNCF8Q9C96BAgAEBs&biw=1536&bih=759&dpr=1.25

After designing the logo, please use the Packaging concept.docx file as a guidance, would really appreciate the designer's input and creativity.

Target Market(s)

Vegetarians and health concious consumers

Industry/Entity Type

Agriculture

Logo Text

El Dorado - Legendary Quinoa

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Font styles to use

Other font styles liked:

• Something prehispanic

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity with golden tones. Use at least one element from the Gold Museum in Bogota, Colombia which are related to prehispanic and Muisca cultures (see attached examples)

Nice to have

• Combining that with the shape of the quinoa plant (which is also attached in the examples)

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Files

Download all files - 3.4 MB